The Failing Popularity of Jimmy Carter Essay Example | Topics and Well Written Essays - 750 words

The Failing Popularity of Jimmy Carter - Essay Example Divisions in the Democratic Party arose over the direction of domestic policy and split party unity. A divisive Democratic primary between Carter and challenger Ted Kennedy (Dem, MA.) left the campaign in disarray. According to Hamilton Jordan, Carter's chief political advisor, the Democratic outlook was "...not enhanced or strengthened by the contest, but damaged severely" (qtd. in Biven). Yet, against this backdrop of failure and frustration, even darker clouds had gathered. By July 1980, Carter's approval rating had dropped to 21%, lower than Richard Nixon's at the time of his resignation. This dramatic drop was precipitated by two key events. America's runaway inflation and the Iran hostage ordeal had taken a heavy toll on America's confidence in the Carter presidency. There is an old political saying that says Americans vote with their pocketbooks. This was certainly true in the 1980 reelection bid of Jimmy Carter. Rampant inflation had severely reduced wage earners purchasing power throughout the Carter years. Carter opposed Gerald Ford in the presidential race of 1976 during one of our history's greatest economic slumps. During the campaign Carter had criticized Ford for his inability to deal with inflation and unemployment. When Carter was inaugurated in 1977, the country was beginning to show some signs of improvement. However, after four years of Carter's administration inflation had risen from 4.8% in 1976 to 12% at the time of the 1980 election (Huckshorn). Inflation, the public's measure of the economy, was rooted in Carter's inability to deal with major economic issues. Carter, had a long-term vision for energy policy, but was ineffective at dealing with America's immediate need for oil during his short term as President. OPEC's tight control of the oil market had boosted prices and in the period from 1978 to1979 oil prices nearly doubled (Williams). Not coincidentally the national deficit was also rising at record rates. America's debt resulted in further erosion of the dollar on the international market. These economic forces conspired to send inflation to a lofty 20% in January and February of 1980 (Biven). Though consumers probably suffered less than was conventionally believed, the overriding shadow of the double-digit inflation rate in the daily papers dashed any hope Carter had for reelection. While faced with growing domestic discontent, Carter was presented with what became the most overpowering and difficult problem of his presidency, the Iranian hostage crises. In November 1979, militant Iranian students took control of the American Embassy in Tehran and took American diplomats and others hostage while demanding the return of the previously overthrown Shah .The hostages were released in January 1981, after being held for 444 days, but the damage to Carter had already been done. The fate of the hostages and the ever-present news broadcasts magnified the inability of the Carter administration's incompetence in handling the crisis. A failed rescue attempt and general frustration added to the public's eroding approval of the President's performance. Carter's popularity continued downward as the election was held and Carter was handed defeat at the hands of Ronald Reagan. Carter's administration was working behind the scenes to free the hostages,

Fairy Tale Analysis Essay Example for Free

Fairy Tale Analysis Essay â€Å"Fairytales are unique, not only as a form of literature, but as works of art which are fully comprehensible to the child as no other form of art is. † we were introduced several versions of Cinderella in â€Å"Damsels in Distress†. For generations, the Cinderella story had been one of the most popular fairytales around the world; there are countless modified versions of it. For this analysis, I chose â€Å"Cinderella† by Charles Perrault and â€Å"Ashputtle† by the Grimm Brothers and applying them to the ideas from the article, â€Å"The Struggle for Meaning†. The most familiar version of â€Å"Cinderella† in western society was the written by Charles Perrault in 1667, it was then later used by Disney for a children’s film production. The Grimm Bothers’ modified version of the story is mainly based on Perrault’s version with a little twist in it. In general, both of the stories share a similar story-line. A widower with his daughter (Cinderella or Ashputtle) was remarried to a â€Å"stuck-up† woman and her two daughters. The man’s daughter are Cinderella or Ashputtle, they were named by their stepsisters, and have been treated poorly by their stepsisters. It happened that the King of the kingdom had a son who was anxious to get married; so he gave a ball, and invited all the ladies in the kingdom to go to it. Cinderella (or Ashputtle) was invited, but her evil stepsisters forced her not to go. Cinderella (Or Ashputtle) made a wish to go to the ball, and magic happened, it clothed her in a beautiful dress, but it will only last until midnight. The Prince fell in love with her at the ball at first site, but Cinderella (Or Ashputtle) ran home, leaving only a glass shoe behind, because it was almost midnight. The prince ordered every woman in the kingdom to try it on, he knew he found the real Cinderella (or Ashputtle) when no other woman in the kingdom could fit the glass shoe but Cinderella (Or Ashputtle). The authors made the morals of Cinderella and Ashputtle very clear. The story of Cinderella had one simple moral, always be generous to people, Cinderella accepted her sisters’ apologies at the end of the story. Ashputtle had the same moral but told in a different way, Karma will always strike back; Ashputtle’s sisters’ eyes were pecked out for treating Ashputtle poorly. â€Å"Many parents believe that only conscious reality or pleasant and wish fulfilling images should be presented to the child- that he should be exposed only to the sunny side of things. But such one-sided fare nourishes the mind only in one-sided way, and real life is not all sunny. † In Bruno Bettelheim’s â€Å"The Struggle For Meaning†, Mr. Bettelheim talked about how fairy tales can be so effective at grasping children’s minds into the ideas and morals of the fairy tales. â€Å"A child needs to understand what is going on within his conscious self so that he can also cope with that which goes on in his unconscious. † Cinderella is a very â€Å"effective† story, just like children’s fantasy, the setting of the story is in a kingdom involved with kings and queens. The magic is a crucial part of the story of Cinderella; it turned the ordinary story into a fascinating fairytale. Most fairytales gives the reader a straightforward message to the moral. This way, it allows younger audiences to relate to the main character or the hero of the story to him or herself to understand the story, â€Å"The more simple and straightforward a good character, the easier for a child to identify the hero from the villain. † Ultimately, the message sent to the child from Cinderella is, â€Å"bad guys die, I don’t want to die, I want to be good. Another reason that fairytales are effective, â€Å"In fairytales, as in life, punishment or fear of it is only a limited deterrent to crime† â€Å"Deeper meaning resides in the fairy tales told to me in my childhood than in the truth that is taught by life† (The Piccolomini,III,4. ) Fairytales portray realistic views of human nature and struggles while incorporating enchanting fictional themes and characters, after all it’s this fictious fantasy sparks the reader’s interest, as they may find some valuable meanings of life from the tale.

Congestive Cardiac Failure (CCF) Case Study

Congestive Cardiac Failure (CCF) Case Study Student Name: Shinderpal Kaur Unit of Competence: Analyse Health information Assessment Title: Analyse Health Information Case Study Mr. Wright Q1:- Mr. Wright’s admission states that he has CCF (congestive cardiac failure). Clearly define CCF. What organs and which body systems are affected by this disorder? Heart failure, also known as congestive heart failure (CHF), occurs when your heart muscle doesnt pump blood as well as it should. Conditions such as narrowed arteries in your heart (coronary artery disease) or high blood pressure gradually leave your heart too weak or stiff to fill and pump efficiently. Heart failureis condition in which thehearthaslosttheabilitytopumpenoughbloodtothebodystissues. The organs and other tissues do not receive enough oxygen and nutrients to function properly. The major affected organs are Brain, Kidneys and Lungs. The systems affected by this disorder:- The cardiovascular system Urinary system Digestive system Respiratory system Nervous System Q2:- Give a brief overview of the function of the body systems affected by this disorder. Respiratory System The respiratory system brings air into the body and removes carbon dioxide. It includes the nose, trachea, and lungs. When you breathe in, air enters your nose or mouth and goes down a long tube called the trachea. The trachea branches into two bronchial tubes, or primary bronchi, which go to the lungs. The primary bronchi branch off into even smaller bronchial tubes, or bronchioles. The bronchioles end in the alveoli, or air sacs. Oxygen follows this path and passes through the walls of the air sacs and blood vessels and enters the blood stream. At the same time, carbon dioxide passes into the lungs and is exhaled. Nervous System The nervous system is made up of the brain, the spinal cord, and nerves. One of the most important systems in your body, the nervous system is your bodys control system. It sends, receives, and processes nerve impulses throughout the body. These nerve impulses tell your muscles and organs what to do and how to respond to the environment. There are three parts of your nervous system that work together: the central nervous system, the peripheral nervous system, and the autonomic nervous system. Thecentral nervous systemconsists of the brain and spinal cord. It sends out nerve impulses and analyzes information from the sense organs, which tell your brain about things you see, hear, smell, taste and feel. Theperipheral nervous systemincludes the craniospinal nerves that branch off from the brain and the spinal cord. It carries the nerve impulses from the central nervous system to the muscles and glands. Theautonomic nervous systemregulates involuntary action, such as heart beat and digestion. Digestive System The digestive system is made up of organs that break down food into protein, vitamins, minerals, carbohydrates, and fats, which the body needs for energy, growth, and repair. After food is chewed and swallowed, it goes down the esophagus and enters the stomach, where it is further broken down by powerful stomach acids. From the stomach the food travels into the small intestine. This is where your food is broken down into nutrients that can enter the bloodstream through tiny hair-like projections. The excess food that the body doesnt need or cant digest is turned into waste and is eliminated from the body. The circulatory system It is the bodys transport system. It is made up of a group of organs that transport blood throughout the body. The heart pumps the blood and thearteriesandveinstransport it. Oxygen-rich blood leaves the left side of the heart and enters the biggest artery, called theaorta. The aorta branches into smaller arteries which then branch into even smaller vessels that travel all over the body. When blood enters the smallest blood vessels, which are calledcapillaries, and are found in body tissue, it gives nutrients and oxygen to the cells and takes in carbon dioxide, water, and waste. The blood, which no longer contains oxygen and nutrients, then goes back to the heart through veins. Veins carry waste products away from cells and bring blood back to the heart, which pumps it to the lungs to pick up oxygen and eliminate waste carbon dioxide. Urinary System The urinary system eliminates waste from the body, in the form of urine. The kidneys remove waste from the blood. The waste combines with water to form urine. From the kidneys, urine travels down two thin tubes called ureters to the bladder. When the bladder is full, urine is discharged through the urethra. Q3:- Define the signs and symptoms of CCF, and explain why these signs and symptoms occur. Increased heart rate:- The heart beats faster to â€Å"make up for† the loss in pumping function Tiredness, fatigue:-Heart can’t pump enough blood to meet needs of body’s tissues Oedema:-Decreased blood flow out of the weak heart Blood returning to the heart from the veins â€Å"backs up† causing fluid to build up in tissues Lack of appetite:-The digestive system receives less blood causing problems with digestion Muscle weakness:-due to insufficient blood supply and oxygen to the muscles. Chronic cough or wheezing:-due to the fluid in the lungs and the lungs need to work harder. Swelling in ankles, feet, hands or abdomen:-due to the veins filling up with excess fluid. Confusion:-Changing levels of substances in the blood ( sodium) can cause confusion weight gain :-because of fluid in the body and kidneys are not working properly Sleep apnoea.The inability to breathe properly at night results in low blood oxygen levels and increased risk of abnormal heart rhythms. Shortness of breath: Blood â€Å"backs up† in the pulmonary veins because the heart can’t keep up with the supply an fluid leaks into the lungs Lung congestion:-The lungs may become congested with fluid (pulmonary oedema) Nausea and vomiting:-as peristalsis slows and bile and fluid back up in the stomach Infarct:- may be cause of decreased cardiac output Decreased urine output:- kidneys are not working properly because not getting enough blood for filtration Skin pale or cyanotic :-Because of insufficient oxygen in the blood Heart enlargement:-Heart pumps the blood with more force than usual, which puts the strain on the heart muscles and the heart muscles become enlarged. Increased urination at night:-When you lie down at night time, the fluid that is build up in your legs can move up into your bloodstream and is taken to your kidneys to be eliminated as waste urine. Cool extremities:-because of poor circulation in the body and heart is trying to send more blood to the major organs of the body such as brain. Orthopnea:-In general, shortness of breath is a common symptom of congestiveheart failure. This is because increased fluid in thelungs can interfere with the exchange of oxygen, resulting in not enough oxygen reaching the tissues, this is most typically noticed during exercise, but it can also occur when a person is lying down. Exercise intolerance:- A person may be unable to tolerate exercise or even mild physical exertion that he or she may have been able to do before. The body needs oxygen and other nutrients during physical activity. A failing heart cannot pump enough blood to provide these nutrients to the body. The ability to exercise, or even to walk at a normal pace, may be limited by feeling tired and having shortness of breath. Q4:- List the information taken on his admission that demonstrates these signs and symptoms. Temperature-35.8C Pulse 124 Respiration – 32 Hypotension – 90/40 Cyanosis – lack of oxygen SaO2 – 87% on room air Dyspnoea Confusion Age (77) Constipation Loss of appetite Smoking Q5:- Do you think his diabetes is related to his leg ulcer and amputated left toe? Explain People with diabetes are prone to having foot problems, often because of two complications of diabetes: nerve damage (neuropathy) and poor circulation. Neuropathy causes loss of feeling in your leg, taking away your ability to feel pain and discomfort, so you may not detect an injury or irritation. Poor circulation in your feet reduces your ability to heal, making it hard for even a tiny cut to resist infection. Tissue in the leg will die due to lack of oxygen and nutrients, which leads to infection and gangrene. Q6:-One of the medications he is taking is Lasix. What is the action of Lasix? Which body systems are affected by it? Explain why you think Mr Wright is ordered Lasix. (Your answer need only be brief.) Lasix is also known as Furosemide. It is a potent diuretic (water pill) that is used to eliminate water and salt from the body. In the kidneys, salt (composed of sodium and chloride), water, and other small molecules normally are filtered out of the blood and into the tubules of the kidney. The filtered fluid ultimately becomes urine. Most of the sodium, chloride and water that are filtered out of the blood are reabsorbed into the blood before the filtered fluid becomes urine and is eliminated from the body. Furosemide works by blocking the absorption of sodium, chloride, and water from the filtered fluid in the kidney tubules, causing a profound increase in the output of urine (diuresis).Mr. Wright is ordered Lasix because of oedema. The body systems are affected by it:- Urinary system Digestive system Nervous system Cardiovascular system Respiratory system Integumentary system Special senses Q7:-List three conditions in Mr. Wright’s relevant medical history that are commonly associated with ageing. Arthritis: Osteoarthritis (OA), at one time called degenerative joint disease, is the most common type of arthritis in older people. Symptoms can range from stiffness and mild pain that comes and goes to severe joint pain and even disability. Glaucoma: Glaucoma is a term describing a group of ocular disorders with multi-factorial etiology united by a clinically characteristic intraocular pressure-associated optic neuropathy. Also, people over the age of 60 years have a higher risk of developing the glaucoma disease. Diabetes type 2: Diabetes mellitus type 2 (formerly noninsulin-dependent diabetes mellitus (NIDDM) or adult-onset diabetes) is a metabolic disorder that is characterized by high blood glucose in the context of insulin resistance and relative insulin deficiency Q8:- Using Mr. Wright’s admission history and assessment, lists the factors that may impact on his safety whilst in hospital and when he returns home. Mobility–.Diabetes type 2 increase the risk of falls when Mr. Wright returns home as people with type 2 diabetes mellitus may rarely present with nonketotic hyperosmolar coma (a condition of very high blood sugar associated with a decreased level of consciousness and low blood pressure). Asthma: Mr. Wright may feel very difficult to breathe when he returns home as asthma symptoms includes shortness of breath and struggling to breathe. Arthritis: arthritis can decrease Mr. Wright mobility and increase the risk of falls when he returns home. It is because the symptoms of arthritis are pain, stiffness and inflammation (heat and swelling) in the joints. Hypotension: abnormally low blood pressure Decreased appetite: Lack of appetiteis the feeling that you are not hungry. When he returns home may be he wouldn’t eat much because he is not feeling hungry, it can effect on his health. Vision impairment: – risk for falls, unable to read medication labels properly Low SaO2: lack of oxygen can make him dizziness. Mental Confusion Unable to understand that how and when to take the medicine. Q9:-What other health professionals will be involved in his care and what services can they provide for Mr. Wright. Dietician: Dieticians are professionals with qualification and skill to provide expert nutrition and dietary advice. So Dietician can provide information and dietary needs for his diabetes. Support workers: They are supporting people to complete everyday tasks that they are unable to complete on their own due to illness, disability. Psychiatrists:-A psychiatrist who specialized in the diagnosis, treatment and prevention of mental health and emotional problems. So psychiatrist can help Mr.wright to decrease his anxiety level. Local GP: is amedical practitionerwho treatsacuteandchronic illnessesand providespreventive careandhealth educationto patients. He can assist with medication refills and refer to specialist if needed. Physiotherapist: help with some exercises that can improve his mobility. Q10:-List the nursing documentation you would be expect to be used in the care of Mr Wright. Fluid Intake and output chart Pain assessment chart Wound chart Mobility assessment chart Bowel chart Observation chart Food chart Admission forms Allergy tags Weight chart Medication chart Progress notes Nursing notes Care plan References:- http://www.factmonster.com/ipka/A0774536.html http://www.foothealthfacts.org/footankleinfo/diabetic-amputations.htm http://www.medicinenet.com/furosemide/article.htm http://www.netdoctor.co.uk/heart-and-blood/medicines/lasix.html http://www.abc.net.au/health/consumerguides/stories/2005/10/15/1836929.htm http://www.rightdiagnosis.com/h/heart_failure/intro.htm http://www.emedicinehealth.com/congestive_heart_failure/page4_em.htm Shinderpal Kaur ID:-000208825Page 1

Frankenstein Essay -- English Literature Essays

Frankenstein I do not agree with the statement: â€Å"Students in the twenty first century have little to learn from Frankenstein.† Mary Shelley’s novel demonstrates the type of language and intricate structure rarely found in novels today from which students in the twenty first century can learn much from. Mary Shelley puts forward timeless lessons of one’s confrontation with one’s self taking responsibility for your own actions, the result of being shunned from society and the dangers of tampering with nature. The novel foreshadows our very real fears of the double-sided nature of scientific ‘progress’ making it relevant today and proving the statement: â€Å"Students in the twenty first century have little to learn from Frankenstein.† very wrong. Shelley puts forward the issue of one’s confrontation with one’s self due to Victor’s power of creation entailing this. Victor symbolises modern man; Victor’s is the predicament involving the moral and intellectual conflict between the values of self and the values of society: â€Å"Natural philosophy is the genius that has regulated my fate.† (p87) Unfortunately, through Frankenstein’s arrogance he puts his personal interest above that of society and so is the cause of his own destruction. This is an important lesson for the youth of the twenty first century to learn. Shelley uses emotive language and an intricate structure from which students can learn to support a novel full of moral lessons. Shelley’s language creates ...

Marketing MIx Essay

Syllabus School of Business MKT/421 Version 12 Marketing Copyright  © 2011, 2009, 2008, 2005, 2004, 2003, 2001 by University of Phoenix. All rights reserved. Course Description This course involves an integrated analysis of the role of marketing within the total organization. Specific attention is given to the analysis of factors affecting consumer behavior, the identification of marketing variables, the development and use of marketing strategies, and the discussion of international marketing issues. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: University policies: You must be logged into the student website to view this document. Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Armstrong, G., & Kotler, P. (2011). Marketing: An introduction (10th ed.). Upper Saddle River, NJ: Prentice Hall. Kerin, R. A., Hartley, S. W., & Rudelius, W. (2011). Marketing (10th ed.). New York, NY: McGraw-Hill Irwin. Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall. Perreault, W. D., Jr., Cannon, J. P., & McCarthy, E. J. (2011). Basic marketing: A marketing strategy planning approach (18th ed.). New York, NY: McGraw-Hill Irwin. All electronic materials are available on the student website. Week One: Marketing Fundamentals Details Due Points Objectives 1.1 Define marketing. 1.2 Explain the importance of marketing in organizational success. 1.3 Describe the elements of the marketing mix. 1.4 Explain the importance of the marketing mix in the development of marketing strategy and tactics. 1.5 Create a marketing plan. 1.6 Identify quantifiable elements that can be used to evaluate, monitor, and control marketing effectiveness. ASSIGNMENT 09/09/13 Due Date Points Reading Read Ch. 1 & 2 of Basic Marketing. 09/09/13 Reading Read Ch. 1 & 2 of Marketing Management. 09/09/13 Reading Review this week’s Electronic Reserve Readings. 09/09/13 Participation Participate in class discussion. 09/09/13 20 Learning Team Instructions Learning Team Charter Begin Learning Team process. Create the Learning Team Charter and Log will be due next week. First Due Date: 9/19/13. Learning Team Instructions Marketing Plan (Preparation) Your Learning Team must create a new product or service for an existing organization and complete assignments related to creating a Marketing Plan. These assignments culminate in the Marketing Plan: Final Paper and Presentation, due in Week Five. The Marketing Plan deliverables are: Marketing Plan: Phase I Paper: Marketing Plan: Phase II Paper Marketing Plan: Phase III Paper Marketing Plan: Final Paper and Presentation Begin working on the Marketing Plan. A Marketing Plan Outline is available in Course Materials, and will be posted in OLS. Individual Defining Marketing Paper Write a 700- to 1,050-word paper in which you define marketing. Include your personal definition of marketing and definitions from two different sources. Explain the importance of marketing in organizational success, based on these definitions. Provide at least three examples from the business world to support your explanation. Properly cite sources used in the paper. Format your paper consistent with APA guidelines. 09/09/13 100 Week Two: Marketing Research Details Due Points Objectives 2 2.1 Justify the importance of marketing research in the development of marketing strategy and tactics. 2.2 Analyze the importance of competitive intelligence and analysis in marketing. 2.3 Identify various segmentation criteria that impact target market selection. 2.4 Describe the various types of organizational buyers and consumers and the factors that influence their purchasing decisions. 09/16/13 Reading Read Ch. 8 of Marketing. Read Ch. 4, 5, & 6 of Marketing: An Introduction. 09/16/13 Reading Read this week’s Electronic Reserve Readings. 09/16/13 Participation Participate in class discussion. 09/16/13 20 Individual Marketing Mix Paper Write a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix: product, place, price, and promotion. Include the following: Select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization’s marketing strategy and tactics. Describe how each element is implemented. Suggested use of â€Å"headings† for each of the 4-P’s (Product, Price, Place, and Promotion). Identify your selected organization and the industry in which it exists. Format your paper consistent with APA guidelines. Suggested Research: One Source listed from our text(s), and a minimum of two additional credible sources. 09/16/13 120 Learning Team Marketing Plan: Phase I Create a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan Paper. Obtain your instructor’s approval of your product or service before beginning this project. PHASE 1: Write a 1,400- to 1,750-word paper that includes the following: An overview of the existing organization A description of the new product or service An explanation of the importance of marketing to your selected organization’s success A SWOTT (strengths, weaknesses, opportunities, threats, and trends) analysis on the new product or service The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service Refer to the Marketing Plan Outline located on the student website for the general framework of the Marketing Plan. Format your paper consistent with APA guidelines. Suggested research: Use our Text(s) and a minimum of 2 additional credible sources. Suggested use of â€Å"Headings† for each bullet point in the assignment. 09/19/13 50 Learning Team Charter LEARNING TEAM CHARTER: Post in Assignment Link of Team Leader 09/19/13 5 Learning Team Log LEARNING TEAM LOG: Post in Assignment Link of Team Leader 09/19/13 5 Week Three: Marketing Strategy: Product and Price Details Due Points Objectives 3 3.1 Describe the relationship between differentiation and position of products or services. 3.2 Analyze the impact of the product life cycle on marketing. 3.3 Identify the appropriate price strategy that should be used in the development of the strategic marketing plan. 09/23/13 Reading Read Ch. 4, 9, 10, 17, & 18 of Basic Marketing. 09/23/13 Reading Read this week’s Electronic Reserve Readings. 09/23/13 Participation Participate in class discussion. 09/23/13 20 Individual Marketing Research Paper CHOOSE ONE OPTION ONLY: (APA Individual Paper) OPTION 1: Visit one of your favorite Grocery Stores, Non-Foods, Warehouse Clubs, or Mass Merchandisers. Examine one department: (i.e. Cereals). Describe the store you have visited. What are the major brands in the department you have chosen? How many individual items are in the department? Are there any new items? What is the price range from lowest to highest? Are any of the items currently being promoted? How? Ask the store manager 1 or 2 Marketing questions on any topic / issue, and incorporate this information into your paper. Suggestions for the Manager’s question: 1. Has your store’s foot traffic been increasing or decreasing? 2. If decreasing, what types of promotions have you been doing to get more shoppers back into the store? 3. Who are your strongest competitors? 4. How well does your Private Label / Store Brand product line sell versus National Brands? Considering the entire store: 1. Discuss how you feel they differentiate themselves from their competitors. 2. How do you feel they have positioned themselves in the â€Å"mind† of their target customer? (i.e. â€Å"The Low Price Leader†¦Ã¢â‚¬ ) 3. What price strategy are they utilizing in your opinion? 4. What recommendations do you have for the store to improve their business in the department you have studied? (i.e. – are their prices right? Does the appearance/flow of the department make it easy for the consumer to shop? Etc†¦) Format your paper consistent with APA guidelines. Suggested length: 1,050 – 1,400 words. ——————————————————————————————– OPTION 2: Resource: Kudler Fine Foods Virtual Organization Use the Virtual Organization link on the student website to access additional company information on Kudler Fine Foods. Write a 1,050- to 1,400-word paper in which you justify the importance of marketing research in developing Kudler Fine Foods’ marketing strategy and tactics. Include the following: Identify the areas where additional market research is needed. Analyze the importance of competitive intelligence and analysis regarding the development of Kudler Fine Foods’ marketing strategy and tactics. With either Option: Format your paper consistent with APA guidelines. 09/23/13 150 Learning Team Marketing Plan: Phase II Use the product or service you selected for your Marketing Plan: Phase I Paper. PHASE II: Write a 1,400- to 1,750-word paper in which you address the following: Identify the segmentation criteria that will affect your target market selection. Identify your target market. Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will affect your marketing strategy. Analyze current competitors and define the competitive landscape for your product or service. Format your paper consistent with APA guidelines. (Suggested use of sources and research: One source from our text(s) and a minimum of two additional credible sources). 09/26/13 50 Learning Team Log LEARNING TEAM LOG: Post in Assignments Link of Team Leader 09/26/13 5 Week Four: Marketing Strategy: Place and Promotion Details Due Points Objectives 4 4.1 Analyze the impact of channel management decisions on marketing. 4.2 Select appropriate distribution channels. 4.3 Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan. 09/30/13 Reading Read Ch. 11, 12, 14, & 16 of Basic Marketing. 09/30/13 Reading Read this week’s Electronic Reserve Readings. 09/30/13 Participation Participate in class discussion. 09/30/13 20 Individual Using Perceptual Maps in Marketing Simulation Summary Complete the simulation, Using Perceptual Maps in Marketing, located on the student website. Write a 1,050- to 1,450-word summary in which you address the following for each of the three major phases in the simulation: The situation Your recommended solutions, including why Your results Summarize the different marketing components addressed in this simulation by answering the following questions: What is the relationship between differentiation and positioning of products or services? Is the repositioning of the product in the simulation as you had expected it to be? Explain why or why not. What is the effect of the product life cycle on marketing? What effect did the product life cycle have on the product in the simulation? Format your paper consistent with APA guidelines 09/30/13 70 Learning Team Marketing Plan: Phase III Use the product or service you selected for your Marketing Plan: Phase I Paper. PHASE III: Write a 1,400- to 1,750-word paper that includes the following information: Describe the attributes of your product or service in detail. Describe the pace at which your product will move through the product life cycle and the factors that will affect its movement. How will the product life cycle affect the marketing of your selected product or service? Identify the positioning and differentiation strategies for the product or service. Identify the appropriate price strategy that should be used for the product or service. Format your paper consistent with APA guidelines. (Suggested use of sources and research: One source from our text(s) and a minimum of two additional credible sources). 10/03/13 60 Learning Team Log LEARNING TEAM LOG: Post in Assignments Link of Team Leader 10/03/13 5 Week Five: The Dynamic Environment of Marketing Details Due Points Objectives 5 5.1 Identify environmental factors that affect marketing decisions. 5.2 Explain the impact of technology on marketing. 5.3 Analyze the importance of social responsibility and ethics in marketing. 10/07/13 Reading Read Ch. 3 & 13 of Marketing Management. 10/07/13 Reading Read Ch. 15 & 16 of Marketing: An Introduction. 10/07/13 Reading Read this week’s Electronic Reserve Readings. 10/07/13 Participation Participate in class discussion. 10/07/13 20 Individual Final Examination FINAL EXAM: (Suggestion: Do Not Wait Until Last Day) Click the link to the Final Examination on the student website available at the end of Week Four through the end of Week Five. Complete the Final Examination. You are allowed one attempt to complete the examination, which is timed and must be completed in 3 hours. Results are auto graded and sent to your instructor. Typical exams have 30 questions with a combination of multiple choice and True/False. Exam Tips: See Course Materials for 2 attachments: A) Tips for Exam Success B) MKT 421 Final Exam Study Guide Use your Chapter Readings as a reference for all major concepts, some of which will be: 1) The 4-P’s of Marketing 2) Positioning and Differentiation 3) The Product Life Cycle 4) Market Segmentation and Demographics 5) The Purchase Decision Process 6) Distribution (Intensive / selective) 7) The New Product Development Process 8) Market Research (Primary vs. Secondary) 9) Monitor and Control elements. Instructor will post the PowerPoints from the readings every week after class for easier reference. 10/07/13 150 Individual Learning Team Evaluation 10/07/13 5 Learning Team Marketing Plan: Final Phase Resources: Marketing Plan: Phase I Paper, Marketing Plan: Phase II, Paper, Marketing Plan: Phase III Paper Use the Marketing Plan Outline listed on the student website as a guide. Write a 1,750 to 3,000 word paper: Phase IV. Address the following information in your paper: Identify the appropriate place and promotional strategy that should be used in developing the strategic marketing plan. Develop an initial sales promotion schedule. Create an advertising plan. Identify public relations opportunities for the product or service. Analyze the effect of channel management decisions on the marketing of your selected product or service. Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen. Develop a budget for your plan. Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your marketing plan. Conclusions / Recommendations Format your paper consistent with APA guidelines. (Suggested use of sources and research: One source from our text(s) and a minimum of two additional credible sources). 10/07/13 80 Learning Team Presentation Prepare a 15- to 20-minute oral presentation accompanied by 10- to 15-slide Microsoft ® PowerPoint ® presentation illustrating your Marketing Plan Paper. May use additional presentation elements such as: Samples, Demonstrations, Focus Groups, Surveys. Suggested Length of Time: 20 – 30 minutes. Possible penalty for coming in over â€Å"or† under the time limit: 5% 10/07/13 40 Learning Team Log LEARNING TEAM LOG: Post in Assignments Link of Team Leader 10/07/13 5 TOTAL POINTS AVAILABLE: 1000 Copyright University of Phoenix ® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries. Microsoft ®, Windows ®, and Windows NT ® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation. Edited in accordance with University of Phoenix ® editorial standards and practices.

The Crisis Escalation Spiral

Seductions or hallucinations with violent C] General over-simulation of vital signs. Increased OR,BP,HRS, Sweating C] Verbal threats or gestures CLC Twitching Al Dilating pupils CLC Replicating words C] Increased volume of speech 0 Increase movements episode spacing, irritation Prolonged eye contact C] Refusal to communicate Questioning/Challenging Information – rational questioning seeking a rational response. Power – authority questions seeking a power struggle or attempt to evade the real issue. Refusal Non-compliance with a direct instruction or expectation (an unreasonable response to a reasonable request).E. G. Are you K? – Why you want to know? This behavior often indicates the beginning of a loss of rational control. Venting Verbal â€Å"acting out† behavior. Release of emotional energy Behavior characterized by yelling swearing, and unfocused or non-specific threatening (I. E. , â€Å"angry at the world†). Threatening/limitation Focused, ta rgeted threat of violence or direct intimidation. This unfocused or non-specific threat has now become Focused on you, another, or property. The risk of physical acting out is high.Physical Acting Out Auscultative and displayed physical behavior is a risk in many crisis situations. Behaviors can include self-harm, damage to property and/or assault towards others or staff Post-Crisis Response In the Post-Crisis Response De-escalation can occur at any point during an interaction with an individual in crisis. Tension reduction will always occur, as the energy output in any crisis cannot be sustained indefinitely. Most communication will be both verbal and non verbal. An individual who is losing rational control ill â€Å"feel† our presence and hear our words.Therefore, we wish to create a Supportive, attentive, engaging presentation towards the individual in crisis or conflict. It is important to use CLC Body language is non-threatening and demonstrates us port and confidence. C LC Personal space is respectful and does not violate the space of the individual in crisis. The need for greater personal space increases as the crisis escalates. C] Eye contact is a soft gaze and projects attentiveness, not invasiveness or threat. CLC Respond to the non-verbal â€Å"cues† of the individual in crisis. Facilities moving out of harms way and prevent harm the person in crisis and to self. 2. Projects confidence and support to co-workers during the crisis. The team intervention leader needs to A. C. T.